Email Marketing Lead (Klaviyo)
We’re on the lookout for a strategic, creative and data-driven Email Marketing Lead to join our fun and fast-growing team!
Full-time (or part-time if required), work from home with generous pay rates.
Why are we hiring?
If you love using Klaviyo to create email flows and campaigns that actually convert, have a sharp eye for analytics, and know how to grow lists while boosting revenue, this role is made for you.
You’ll be managing email marketing across our three brands: Bright Star Kids, Bright Star Buddies & Bright Star Prints. You’ll work closely with our marketing team and lead our email designer and copywriter to bring email strategies to life.
This is a full-time remote role for someone based in the Philippines, offering flexible working hours. You’ll be working from home with a supportive and fun team that loves getting results.
Pay rates are very generous and are dependent on your experience.
Please note: You will be working as a consultant for us and will not be directly employed, so you will be responsible for paying your own taxes.
The ideal person will have 2+ years of experience with Klaviyo and eCommerce brands, be confident in leading email strategy, and have fluent written and spoken English.
What you'll be doing:
• Leading email strategy and execution across 3 brands
• Managing and optimising Klaviyo flows including abandoned cart, welcome, post-purchase, and winback
• Planning high-converting email campaigns in line with promotions and launches
• Growing and segmenting our email lists to increase engagement and revenue
• Reviewing analytics and making data-driven decisions to improve performance
• Managing and supporting a designer and copywriter to ensure on-brand and effective emails
• A/B testing subject lines, content and timing to optimise open and click rates
• Maintaining list health and deliverability (SPF, DKIM, segmentation, smart sending)
• Keeping email content fun, helpful and on-brand for parents, pet owners and small business customers
Our Ideal Email Marketing Lead:
• Expert-level knowledge of Klaviyo with at least 2 years of experience
• Proven results growing revenue and engagement via email
• Strong understanding of segmentation, deliverability, and performance tracking
• Great eye for what makes an email look and sound good (even if you don’t write/design it yourself)
• Comfortable leading a small team and giving creative feedback
• Strategic, analytical, and obsessed with continuous improvement
• Able to work autonomously while being part of a collaborative team
Our ideal candidate would tick the following boxes, but we're open to someone amazing who is eager to grow into the role too.
Must-Have Skills:
• Deep experience using Klaviyo for both flows and campaigns
• Strong understanding of ecommerce customer journeys
• Understands metrics like open rate, click rate, revenue per recipient, AOV, etc.
• Ability to interpret data and act on it
• Excellent verbal & written English (so we can easily communicate with you by video calls and Slack)
Who we are:
Based in Australia, our companies Bright Star Kids, Bright Star Buddies, and Bright Star Prints are all about giving people the opportunity to be creative when they buy things for their kids, pets, and businesses.
Bright Star Kids has been operating for nearly 20 years & has become a popular brand specialising in personalised kids school essentials & name labels. www.brightstarkids.com.au
Bright Star Buddies is a growing brand that allows people to personalise the cutest Dog Tags & Pet Accessories on the planet. www.brightstarbuddies.com.au
Bright Star Prints is a fresh face in the business world where people can get custom stickers for their business www.brightstarprints.com.au
What it’s like to work with us:
• Competitive pay (based on experience)
• Work from home (Full-time, 40 hours/week)
• Long-term stability (consistent weekly hours)
• A supportive, fast-moving marketing team
• Double pay in December (as per Filipino tradition)
We have an established team in the Philippines who are incredibly supportive and great to work with. They all work from home and meet up together whenever possible throughout the year.
How To Apply:
Click Apply Now and fill out our application form, which will open in a new window and take approximately 20 minutes.
If you have any questions please contact us and mention that you're applying for this role.
Applications close on or before 14th July 2025.